More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean ‘wrong’ in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.
I just recently joined Twitter. It’s very positive – I love all the accolades. If my ego is hurting, I can just open my Twitter account and see ‘Oh, I love you! I love the show!’ and it’s great. I’m trying to find the balance between trying to be funny, being honest and just being a promoter as the guy on ‘Royal Pains.’